Book Review: Influencer by Brittany Hennessy

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Note: I received a review copy of Influencer from the publisher. All opinions are my own. This post contains affiliate links.

Influence. Many people have it, but few use it to improve their lives or the lives of others. Some try to become Insta-famous, but few can translate likes to spendable currency. An influencer is “someone who has clout through her digital channels” and this brilliant book by Brittany Hennessy, Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media and co-founder of CreatorsCollective, gives the inside scoop on how to build your brand and use your influence Influencer by Brittany Hennessyto your advantage. From adding value to your career to earning more money—maybe even enough to quit your day job—this easy but informative read is a guide on how to position an online presence that your audience loves, and brands want to work with. While the end goal for many online influencers is to gain financial independence while enjoying life, the basis of successful personal branding is relationships. Hennessy urges her readers to be kind while offering invaluable insight from leading online influencers such as Teni Panosian (@tenipanosia), Alexandra Pereira (@lovelypepa) and Joy Cho (@joycho). Talent agent Maximillian Ulanoff also drops a few nuggets and advises influencers to “build long-lasting relationships with brand partners that feel authentic to your fans and their customer.”

This book is well researched and gives readers what they want: practical and actionable information for online influencer branding success.

Buy on Influencer on Amazon

Influencer: Synopsis

If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge

Plus tips on:

*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors

Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

About Brittany Hennessy, author of Influencer

Brittany Hennessy - Photo credit Joe Gherardi InfluencerBrittany Hennessy is the first-ever Senior Director of Influencer Strategy & Talent
Partnerships for Hearst Magazines Digital Media as well as the co-founder of
CreatorsCollective. In 2007, after graduating from Rutgers University with a
degree in journalism, Brittany created, which was nominated by
Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi,
Popchips, Svedka, and the Gap. When she was flown to Germany as the North
American ambassador for Nivea just to hang out with Rihanna on a cruise ship
and tweet about it, she knew it was time to make the switch from journalism to
social media.

Connect with Brittany Online: Instagram | Facebook | Twitter | Website

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” If you click on the link and purchase the item; I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Makasha Dorsey is an award-winning author, motivational speaker and public relations professional. Her personal essay Diary of an Aspie Mom is included in The Motherhood Diaries (Strebor Books/Simon & Schuster). She blogs about being a writer, mother, wife, woman and Christian over at a wife in progress and has written for Absolute Write, The Midwest Book Review, Snaps1000Words, The Daily Times Leader, and ModVive Magazine. You can purchase a copy of her book First Family Secrets on

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