Note: I received a review copy of Influencer from the publisher. All opinions are my own. This post contains affiliate links.
Influence. Many people have it, but few use it to improve their lives or the lives of others. Some try to become Insta-famous, but few can translate likes to spendable currency. An influencer is “someone who has clout through her digital channels” and this brilliant book by Brittany Hennessy, Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media and co-founder of CreatorsCollective, gives the inside scoop on how to build your brand and use your influence to your advantage. From adding value to your career to earning more money—maybe even enough to quit your day job—this easy but informative read is a guide on how to position an online presence that your audience loves, and brands want to work with. While the end goal for many online influencers is to gain financial independence while enjoying life, the basis of successful personal branding is relationships. Hennessy urges her readers to be kind while offering invaluable insight from leading online influencers such as Teni Panosian (@tenipanosia), Alexandra Pereira (@lovelypepa) and Joy Cho (@joycho). Talent agent Maximillian Ulanoff also drops a few nuggets and advises influencers to “build long-lasting relationships with brand partners that feel authentic to your fans and their customer.”
This book is well researched and gives readers what they want: practical and actionable information for online influencer branding success.
Buy on Influencer on Amazon
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
About Brittany Hennessy, author of Influencer
Brittany Hennessy is the first-ever Senior Director of Influencer Strategy & Talent
Partnerships for Hearst Magazines Digital Media as well as the co-founder of
CreatorsCollective. In 2007, after graduating from Rutgers University with a
degree in journalism, Brittany created ChiChi212.com, which was nominated by
Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi,
Popchips, Svedka, and the Gap. When she was flown to Germany as the North
American ambassador for Nivea just to hang out with Rihanna on a cruise ship
and tweet about it, she knew it was time to make the switch from journalism to