Tool Box Tuesday: Blogging and Content Marketing with CoSchedule

*This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a commission.

 

Since my tagline is tips, tools and inspiration for the woman in progress, I decided to make good on the promise. Today is my first Tool Box Tuesday and I have to tell you about CoSchedule, a product I learned about through one of the online media outlets where I write occasionally.

CoSchedule - Twitter

What is CoSchedule

For me, it is the ooey gooey cherry on top on top of my blogging sundae that helps me to keep up with exactly what needs to be done and when to write for and promote my blog. According to CoSchedule it is:

an easy drag-and-drop content marketing calendar that allows you to plan, create, and promote your content all in one place. It saves you time and helps you grow your audience through smart marketing plans and efficient team collaboration.

In other words, CoSchedule is an editorial calendar on steroids. All of your content can be planned and promoted in one place.

How it Works

CoSchedule works in tandem with your blogging platform (if you’re on WordPress) to help you with marketing your blog. You may also use CoSchedule alongside a blog on another platform but I know nothing about that since this blog is a self-hosted WordPress website.

As an editorial calendar

Being an organized writer has helped me to become a successful writer. With CoSchedule, I’m using the editorial calendar and tasks to help me to become a more successful blogger. Just in case you’re new to blogging, an editorial calendar is exactly what you think. It is a calendar of the editorial you intend to write during any given time.

I can use the editorial calendar inside WordPress as an app or I can set up everything on the CoSchedule website. It syncs across each platform.

CoSchedule - Ed Cal

As you can see in the screenshot above, all of my upcoming blog posts are noted on the day they’re to go live. If you look closely, you’ll see percentages listed on some. Those posts are ones with tasks associated. The percentages let me know if everything is in place for the post to go live on my site. Or, if I need to do more work or have the person the post is assigned to do more.

As a task tracker

I am a task-driven kind of girl. One of the coolest features about CoSchedule is the ability to create tasks associated with certain types of blog posts. I interview authors every Friday on my blog. With CoSchedule Team Marketing Calendar, I can save the workflow so each blogger I interview knows what’s needed.

CoSchedule - Tasks

This feature helps me to save time because I don’t have to recreate tasks lists each time I interview an author. The tasks also feed into the editorial calendar. This means that I can look at any given date and know what I need to work on (images, video) or write (content, tweets, Facebook posts, etc.).

As a content marketing calendar

Why write great content if no one is going to read it? CoSchedule has helped me to take the blog promotion bull by the horns. Not only can I create tasks for writing my content, I can even include promotion tasks as well as create templates for my social media promotions. It even has the option to allow the software to decide the best time for social media updates to posts.

The best part about it is that CoSchedule helps me to separate content by type: content, social campaign, blog post, event, not, task or social message.

CoSchedule - Create New

In the past I’ve been guilty of not promoting older blog posts that have gotten lots of traction via social media. CoSchedule helps me to promote my top posts.

How I Use CoSchedule

Short story? I use it to help me manage my writing schedule and the authors I interview. Recently, I started playing around with ideas for blog events and social campaigns. How I use CoSchedule is a post for another day.

In the meantime, take a look at the video below to get an active visual on the product.

CoSchedule from Garrett Moon on Vimeo.

CoSchedule - Facebook

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” If you click on the link and purchase the item; I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Makasha Dorsey is an award-winning author, motivational speaker and public relations professional. Her personal essay Diary of an Aspie Mom is included in The Motherhood Diaries (Strebor Books/Simon & Schuster). She blogs about being a writer, mother, wife, woman and Christian over at a wife in progress and has written for Absolute Write, The Midwest Book Review, Snaps1000Words, The Daily Times Leader, and ModVive Magazine. You can purchase a copy of her book First Family Secrets on Amazon.com.

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